Together with Lucas del Corral and Birrería Macha, we were invited to imagine a beer for one of the biggest artists in Latin music. Not a merch drop, not a celebrity label: a real brand, built to travel the world.
The answer was already in her story. Her most iconic tattoo, a heart pierced by an arrow, became the symbol. And the name came from the word she says the most: Amiga. A beer that isn’t about her, but about the women around her. Two versions, one with alcohol and one without, so the brand could live in the daytime as easily as it does at night.
We translated her universe into the language of beer: tattoo-inspired linework, warm and feminine, popular without ever feeling cheap. Everything was designed to feel like that group of friends on the beach, the one you want to be part of. Because Amiga was never a beer for fans. It’s a beer for friends.
