Demente Aguardientería is a journey through all the popular and graphic icons of Colombia that remind us of our true essence without pretensions. In some way, Demente is like a car trip with family or friends. It is a constant journey through our land, evidenced by a brand universe inspired by all those trucks that travel across the country daily, connecting ingredients from the countryside with the cities. We created graphics based on the popular languages that adorn marketplaces, buses, and corner stores throughout the country.