[[ZRPZ]] bets harder on emerging artists and resignifies Latin culture and history, with a message told through music and transforming the clichés and stereotypes surrounding Latin culture. The goal was to create a brand that becomes a seal of quality, curation and a cultural statement that creates superfandom, without marrying itself to a single genre but surprising with a fresh and propositive curation, seeking to expand the boundaries of what is known as Latin music.
